9 Methods To Measure Digital Advertising Success

That Took Me Back A Bit

Evan Sharma, 14, was attending a ski camp at Sun Peaks on Dec. 1 when he decided he wanted to paint the surroundings round him. A number of hours later, Sharma had another masterpiece so as to add to his collection. Sharma packed up the piece, with numerous bubble wrap and padding and had it flown again to his residence in Kingston, Ont.

Christina Antoniak, director of selling and communications with Solar Peaks Resort. Sharma may be younger, but his paintings are identified to artwork buyers everywhere in the globe. Sanjay said his son confirmed interest in artwork at an early age. Sanjay and his wife, Sharma’s mom, took him to galleries in Paris and New York City, the place he was content to stand in entrance of paintings and take in the art. Although neither of Sharma’s parents were artists themselves, they encouraged him to discover his own creativity and got him massive canvasses to paint on.

Had an awesome time painting at 7000 feet @SunPeaksResort! Didn’t understand that paint freezes that rapidly! He now uses acrylic paint to bring surroundings and folks to life on canvas. 20,000. Sanjay mentioned there’s even a wait-record of people who want to buy any future paintings Sharma creates. Sharma’s newest mission is a sequence of paintings featuring outstanding Canadians, like Terry Fox and Gord Downie. He mentioned he wants to commemorate “great Canadian moments” in his artwork. Apart from painting on canvas, Sharma is including his inventive aptitude to footwear. Sanjay said he and Sharma are heading to New York City later in December to launch a new sneaker line, along with his artwork printed on the shoes.

  • The mass media era was a short lived anomaly

  • Surrey / London

  • More than fifty % prefers purchasing with a enterprise they can message

  • 14 KEI Examples


The error got here after they mechanically thanked a person with a racist identify, retweeting the offensive Twitter handle in the process. The workforce realized its mistake and issued this apology. When American Airlines merged with US Airways in April of 2015, they created the most important airline firm on this planet and updated their automated tweets to reflect their pleasure over it.

Sadly, the system was unable to differentiate between friendly and unfriendly tweets and ended up thanking a consumer for a message that was anything but complimentary. When British supermarket chain Tesco got here below hearth for promoting beef burgers contaminated with horse meat, the company had to shortly begin fighting off allegations and try and regain consumer trust. That’s why “hit the hay” won’t have been the very best idiom to make use of on this automated message that went out at the tip of the day. It’s all the time good to remain related since a model that harnesses main events effectively can earn a number of visibility.

But choosing the right one and highlighting it in a respectful manner is crucial. All of us love to use powerful quotes on our social media feeds, however it’s essential that the situation warrants the message. The Seahawks discovered this the arduous approach again in 2015, once they overlayed phrases from MLK over an image of a crying Russel Wilson.


Twitter didn’t care for the use of a many years-long civil rights wrestle to have a good time the Seahawks entering into the Super Bowl. The staff later deleted the tweet and issued an apology. Sure, individuals is perhaps seemingly to stay in throughout massive-scale weather occasions like Hurricane Sandy, but that doesn’t make it the perfect time for on-line procuring.


Throughout the storm, The Gap issued the tweet above, made extra tone-deaf by how many individuals misplaced power throughout and after the storm. During the 2011 protests in Egypt, the fashion company issued a tweet tying their new spring collection to the Arab Spring, making the brand look each out of touch and insular. There are loads of ways to offend somebody on social media, but these were campaigns that ought to have been flagged properly before they made their method to Twitter, Facebook, and the like. Commenters on Twitter declared the campaign retrograde and sexist, harkening back to a 1950s-period trivializing of the female experience.

New “Hot & Spicy” chicken products. Worldwide pancake purveyor IHOP issued insensitive tweets using offensive body tropes to explain its signature pancakes. In 2015, Bic South Africa tweeted a pic advising women to “Think like a man,” a suggestion that does little to additional the goal of gender equality. Two components made the scenario especially bad: First, the campaign rolled out throughout South Africa’s Women’s Day holiday.